Web Hosting Deals – 1 Year FREE web hosting!
August 21, 2009
If you keep your affiliate sites spread across a few different hosts you gain the SEO advantage of linking your sites together from various IP addresses. Right now there are some good hosting offers around but this deal stood out for me: 1 Year FREE web hosting from 1&1
This deals is for August only so act quicky – they are offering 1st year FREE for the 1&1 Home Package. This offer applies to both Linux and Windows Hosting. CLICK HERE for more details about this Shared hosting package from 1&1
Understanding EPN and the new PPC model
August 21, 2009
Since the announcement of the new PPC model at EPN I’ve been keeping up with the posts on the EPN forum in an effort to get some further clarity on how this change will impact earnings for affiliates. Right now there seems to be some confusion on how the new system will operate.
When I first read the announcement, I right away looked up my stats on EPN for campaigns that were sending a lot of clicks but with a low EPC – if you target big ticket items this situation is common - thinking those campaigns have to go, do I dump those sites? etc. But from what I now gather, apparently the quantity of clicks you send dosen’t count. See
http://forums.ebay.com/db2/topic/Ebay-Partner-Network/Does-Number-Of/520144967
and a response from Chris of EPN : “You’re right – number of clicks does not impact on your total earnings. The thing that impacts the total amount of money you will make is the incremental revenue your traffic drives for eBay, in the form of transactions, ACRU lifetime value, advertising revenue and PayPal revenue.”
So, the key point for me is:
Number of clicks does not impact total earnings.
It;s the Quality of traffic that matters - including the lifetime value of ACRUS (new eBay sign up’s you send to eBay).
There also seems to be confusion about the lifetime value of new registered users you send to eBay and what lifetime value means. Apparently (please correct me if have this wrong) Lifetime value refers not to the lifetime of the person you send to eBay but to the lifetime of the cookie that tracks them when they leave your site . i.e. 7 days for the 7-day cookie
The value of your traffic is calulated by EPN (see ref below) and then that amout is used to calulate your EPC.
Check out the following for the EPN responses re how the per click amount is calculated:
http://forums.ebay.com/db2/topic/Ebay-Partner-Network/Quality-Click-Pricing/520144740&#msg512721223
Chris of EPN states:
” To clarify, here is how it will work:
For campaigns where the algorithm has enough data to accurately calculate an EPC, it will do so. For all campaigns where we do not have enough data to make this calculation, we will pool your earnings and clicks across these campaigns to give you an average.
To give an example – a publisher has 3 campaigns:
Campaign 1 has 1000 clicks and drives $100 in short and long term revenue. We have enough data on this campaign to give it its own EPC. The publisher will therefore receive an EPC of $0.10 for each of the1000 clicks in this campaign.
Campaign 2 has 5 clicks and drives $0.75 in short and long term revenue.
Campaign 3 has 10 clicks and drives $1.00 in short and long term revenue.
Since 5 or 10 clicks is not enough to accurately value Campaigns 2 and 3, we will pool the revenue ($1.75) and clicks (15) from these campaigns to calculate a weighted average EPC across these two campaigns of $0.1167. This EPC will be applied to all 5 clicks in Campaign 2 and all 10 clicks in Campaign 3. “
Affiliate Opportunities
August 21, 2009
http://schefren.infusionsoft.com/go/blog/getitnow
