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Getting started with CPA Networks

November 9, 2009

A simple but  effective way of online marketing  is through CPA networks,  CPA  stands for Cost-Per-Action or Cost-Per-Acquisition. 

There are advertisers who will  to pay you for sending them traffic or generating leads -the leads could be a zip code, an e-mail address, their mailing address… the important thing is that  you are not paid per click, like Adsense, and there doesn’t need to be a sale.

I use  NeverBlue ads now to display CPA ads at  www.girlzgamez.com.   This site attracts a younger demographic , from around the world,  Adsense ads were not always relevant, then I discovered Neverblue ads. I noticed their ads  on competitor games sites, such as for Zwinky and MySpace graphics,  programs that fitted the bill perfectly – so I signed up.  The site looks better with relevant ads, and so far so good.

It’s not aways easy to get into CPA programs. I had an established site in place first before I applied.  A few days after I filled out the online form I got a phone call from Neveblue to follow up and discuss my plans for promoting their programs. I described my situation and how I had been looking for suitable ads for the site etc and my membership was approved.   

Once you have been accepted into a CPA network, you will find lots of offers to promote, in fact you don’t even need a website to promote many of the CPA offers.  There are offers that can be promoted using search engine marketing,  you place an ad on a search engine results page, with your affiliate code in the link and when somebody click through your sponsored ad, and completes the action you get a comission.
Yahoo! Sponsored Search is popular with CPA marketers, you can see their ads listed on top sites like Yahoo!, AltaVista and CNN. Currently Yahoo! Sponsored Search have a special offer if you sign up you get a $25 credit. . Once the free credit is completed you can add your credit card and continue your advertising promoting your own websites or affiliate programs. Note: Before promoting a CPA promotion through search engine marketing remember to check their conditions to verlfy what promotion methods are allowed.

Disclaimer: I have not received any remuneration for writing this post. The opinions in this post are my own opionions and based on my personal experience. Any links to 3rd party sites may contain an affiliate tracking id, if you join and program or purchase through my link I may receive a small comission if the action is tracked to this site.

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